Health Market Program

The Health Market Program is the Healthcare City training program for all healthcare innovators who need that extra push to get their business model done and validated by the end of the program and get your first clients.

During our program you will get specific training on how to get your healthcare business running. Adding to the traditional Business Model Canvas Methodology, we will share with you our own experience as entrepreneurs and startup mentors, and will bring a panel of healthcare and other businesses related experts to share their views and knowledge about each sector reality with you.

After finishing our program, you should be ready to start implementing your product or service in the healthcare industry, in one of our Founders or in other industry partners.

Briefly, by participating in the Health Market Program you will get:

  • Guidance on how to build your business model;
  • Workshops and Q&A sessions on health market trends, consumer behavior, health regulatory issues, medical data protection, IP, branding and marketing, internationalization strategies, and more. These will be lectured by our partners (listed bellow) but also by experts from our Founders.
  • Weekly reports and evaluation on the progress made;
  • Weekly individual mentoring sessions with mentors (listed bellow) and HCC team;
  • Inspirational talks;
  • Healthy moments;
  • Pitch intensive preparation;
  • Pitch Day to our Founders.


Check the video of the last edition wrap up and see the testimonials of our first batch of entrepreneurs!





Have you identified a real problem but need help in building the solution?

This is for you! We are looking for all entrepreneurs or startups with good projects or even just ideas!

Nonetheless, our Founders are also (but not exclusively) actively looking for solutions for any of these challenges:


  • Enhancing patient’s adherence to therapy
  • Medication safety
  • Reducing medication’s waste by institutions (hospitals, etc)
  • Management of patient pathways
  • Promotion of health literacy
  • Chronic patient monitoring systems


use technology to free up time to take care of our patients”

  • Automation of processes
  • Relief of administrative burden
  • Link medical and administrative information in one single platform
  • Invoice issue and payment made easier
  • Improve information sharing / collaborative platforms
  • Patient tracking inside the emergency ward
  • Optimization of healthcare professionals training


  • Doctors referral system
  • Prevention, screening & management of the diabetic patient
  • Electronic health record solutions for physicians and patients
  • Solutions to give greater visibility to doctors namely through online appointment booking, billing platforms, or others



We don’t have prizes. At the end of this program you will have:

 A validated business model.

 A chance to get in touch with several industry partners.

 A chance to go to market.

After the Pitch Day, and if you are selected to be part of the family of startups incubated at the Healthcare City, you will get the full support of the Healthcare City team and network to implement your business plan and get you in the market. The Healthcare City Founders can:

  • Pilot your service/product;
  • Become your first client;
  • Recruit you to develop your project in-house;
  • Help you reach their national and international network;
  • Among other options.


This program is free of charge. At the end of the program, the teams selected to integrate the Healthcare City willl be subject to our Fees, Benefits & Conditions.


Everything will happen in our 1000 sqm office at Taguspark, just 20 minutes away from Lisbon city center. There are several public transports to get here.


The program will start April 16 and will last until June 26, when you will Pitch to our Screening Committee.


We expect nothing less than your full commitment but don’t worry, you will not have to spend the entire time at our office.

There will only be three mandatory presential moments:

  • First week of the program (16-20 April), where you will have all the classes and gather information from our invited speakers (our Founders, business experts, experienced entrepreneurs). It’s also when you will get the chance to meet our team, your colleagues and the group of mentors that will support you throughout the entire program.
  • Workshops week (21-23 May): we will have three days of healthcare and business specific workshops. These workshops will be lectured by our Partners.
  • Final week + Pitch Day (25-26 June): during the final week, we will give you the best tips to turn your pitch prefect. We will practice with you and make sure you’re ready to rock!

However, during the duration of the program, you will be given full access to our office and will be able to spend your days here working on your business model and hanging out with our startups and co-work companies.

Actually, this office can become your second home: we have a nap room, a fully equipped kitchen and fruit available every week, meeting rooms, a great terrace to get your daily dose of vitamin D, healthy and fun moments, and much more.

We only have this rule: suits and ties are forbidden.


We want you to get into the market after this program, and therefore we are only looking for entrepreneurs 100% committed with their businesses and with our program.

We accept applications from a single person with a great idea to a startup already in place. However, you have to understand that you might have to change simple but important things like the way you define your customers, your value proposition, your financial plan and the way you present to investors. You need to have an open mind, be open to suggestions and be open to change.


In order to apply, you should submit your application on our f6s form (link bellow). In order to increase your chances of being accepted into our program, we highly recommend you to submit a 3 minute video where you introduce your idea/project and team.

Applications must have been properly completed, with all the requested information and have been received by the stated deadline – March 7, 23:59. Otherwise, they will not be accepted, as well as incomplete applications.

We will select up to 15 teams/ideas based on the idea and team/entrepreneur business potential.


We get applications from more than 47 different countries and we really enjoy having this mixture of cultures. Portugal is a great place to spend a few days or even a few weeks: we have an affordable living cost, good lifestyle, sun almost all year and a great ecosystem for startups.

If you are coming to Portugal we can assist you on where to live, visa questions, cost of living, etc. Please address your questions to


Our Founders

Fundadores + grupos internacionais

Program Partners






creating health 1






A perfect match between a mentor and a startup can have a huge impact in a startup life. Therefore, we make sure that our mentors are fully committed with our program and our teams and that their experience and know how will be crucial to help our teams to reach their goals.

The Health Market Program mentors are a group of highly experienced people with a strong relationship to the startup world. You will get access to Head Managers of Innovation to CEO and CIO of companies.

The weekly mentoring sessions will happen remotely (i.e., skype or similar).

Cristina Varela

Cristina Varela

Associate Director, Chiltern Portugal

Pedro Mota_3

Pedro Mota

IT Business Senior Manager & Consultant


António Nogueira

António Nogueira

Senior Executive, Business Consultancy

Fernando Peixoto

Fernando Peixoto

Entrepreneur. Former CEO & Founder, Pixeon

Paulo Pires

Paulo Pires

CEO, Whymob & COO, Oramix

João Cardoso

João Cardoso

Key Account Manager, UCC Coffee

Luis Pires

Luis Pires

Project Manager, Vodafone

David Magboulé

David Siqueira Magboulé

Founder at LabToMarket


João Bocas

The Wearables Expert

Raul Martins

Raul do Vale Martins

Chief Strategy Officer, Oramix

Cesar Bentim

Cesar Bentim

Business Mentor

Tania Areias

Tânia Areias

Digital Marketing Manager, Kiesing

Call for Proposals end on May 20th